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Franchisee Case Studies

Daniel Peters- Franchisee Pirtek Ashford

Originally part of the franchise covering Erith, Mitcham and Medway, Ashford in Kent is now run by franchisee Daniel Peters, who took control nine years ago. Daniel spent 15 years working for Cromwell before being tempted to work for Pirtek as their sales manager. When David Cowpe, the original franchisee decided to sell off the Ashford franchise, Daniel jumped at the chance and has never looked back.

"The Ashford Centre has gone from strength to strength," said Daniel "And I have a really great team working with me, which has been acknowledged recently with our Senior MSST, Steve Barrett, winning the Pirtek MSST of the Year runner up prize.

"Everyone knows Pirtek in the plant sector, so to grow the Ashford Centre business; we have been looking at new business opportunities, particularly in the agricultural fields that surround Ashford. With well over half of our territory classified as rural, it made sense to introduce ourselves to the local farming community. That has really produced dividends and we have a lot of new accounts in this sector. Farmers and agricultural contractors have appreciated the fast turn around using the mobile workshops, which come equipped to deal with most breakdowns, failures and damaged hoses. Especially when they have an expensive piece of hired equipment sitting idle in a field, in the middle of nowhere!"

Daniel continued, "As a new venture we now offer high and low hose pressure testing and certification, which has proved very popular with the fuel, nuclear power, marine and pharmaceutical sectors."

He concluded, "I don't think taking on the franchise was ever a risk as it was already a successful business, I've just improved and enhanced the business model, best thing I've ever done.”

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